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History Spotify was founded in 2006 in Stockholm, Sweden,[13] by Daniel Ek, former CTO of Stardoll, and Martin Lorentzon, co-founder of Tradedoubler.[14][15] According to Ek, the company’s title was initially misheard from a name shouted by Lorentzon. Later they conceived a portmanteau of “spot” and “identify”.[16] Daniel Ek’s initial pitch to Lorentzon was not initially related to music, but rather a way for streaming content such…
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